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International Brand Joins Forces with the Running Foxes

Global business Good Energies is the latest organisation to join the growing number of official partners of Leicestershire County Cricket Club.

The new partnership between the club and the company that develops, markets and distributes the B-Laser products will see both branding at the Club and use of the B Cure product in the Club’s Strength and Conditioning department.

The B-Cure is a clinically proven, laser-powered pain relief device for at-home treatment, that has sold more than 250,000 units around the world. It is based on low-level laser therapy (LLLT) which emits a low-level laser beam and exerts photochemical effects rather than thermal effects on living tissues.

It works on the skin surface, while simultaneously penetrating deeply through the skin tissue with no heating effect and without damaging the skin.

“Our Cricket Club continues to reach out to new partners to engage with us and attracting B-Cure to join is great news. Having a renowned international brand join us is testimony to the growing exposure of the Running Foxes and the great companies that are aligning themselves to us.”

Tracey Branson, Commercial Manager at Leictestershire CCC spoke on the new partnership.

As part of the partnership, the Club will look to use the product to aid recovery for players including their daily routine, as well as following treatment on injuries.

“We look forward to working with Good Energies and using this product as part of our injury rehab of players.”

Will Garvey, Head Physiotherapist at Leicestershire CCC

The new agreement will also see the B-Cure Laser brand appear across the rear of LCCC One-Day shirts for the 2021 season, providing extensive exposure for the company throughout the Royal London Cup campaign.

“Leicestershire is an innovative, dynamic and forward thinking company, which is has synergies with our brand, so we are delighted to be working with them.”

Itay Avni, UK Manager at Good Energies

The B-Cure product will be available to purchase through the Club’s official retail site very soon.

To find out more about B-Cure please visit: https://www.bcurelaser.co.uk/

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